数智技术驱动的高校图书馆文化标识视觉表达设计研究

Research on Visual Expression Design of Cultural Identity in University Libraries Driven by Digital Intelligence Technology

摘要: 随着数智技术的广泛应用，高校图书馆文化标识的视觉表达设计正迎来重要的创新转型契机。本文聚焦于人工智能、大数据等前沿技术对视觉设计的驱动作用，探讨其如何助力突破传统设计范式，实现动态化、交互化与个性化的视觉表达。在研究文化标识与评估优化理论框架、调研有关图书馆文化标识的国内相关学术研究情况、用户感知度与满意度、高校建设实践经验的基础上，总结当前标识系统普遍存在的识别度不足、设计同质化、互动体验欠缺、视觉元素缺乏系统性与连续性等问题，并针对性地提出优化策略。研究旨在增强高校图书馆的品牌识别力与文化传播效能，为数智时代高校图书馆视觉形象的迭代升级提供理论参照与实践路径。

Abstract: With the widespread application of digital technology, the visual expression design of cultural identity in university libraries is ushering in an important opportunity for innovation and transformation. This article focuses on the driving role of cutting-edge technologies such as artificial intelligence and big data in visual design, exploring how they can help break through traditional design paradigms and achieve dynamic, interactive, and personalized visual expression. Based on the study of cultural identity and evaluation optimization theoretical frameworks, research on domestic academic studies related to library cultural identity, user perception and satisfaction, as well as practical experiences in university construction, this paper summarizes common issues in current identity systems, such as insufficient recognizability, homogenized design, lack of interactive experiences, and a lack of systematic and continuous visual elements, and proposes targeted optimization strategies. The research aims to enhance the brand recognition and cultural dissemination efficiency of university libraries, providing theoretical references and practical paths for the iterative upgrading of the visual image of university libraries in the digital age.