我国服务贸易数智化转型策略和实现路径研究

Research on the Transformation Strategies and Implementation Paths of China’s Service Trade Digital Intelligence

摘要: 我国服务贸易正加速向着数智化转型，平台化、数字化、智能化逐渐成为我国经贸的核心发展趋势，推动服务贸易数智化转型是提升我国国际竞争力、建设贸易强国的关键。当前我国服务贸易规模持续扩大，但数智化转型过程中面临平台生态碎片化、跨境协同困难、技术应用深度不足、标准化与隐私保护缺位、国际经贸规则制定中的参与度与影响力较弱等多重困境。本文系统剖析我国服务贸易数智化转型的现实障碍，结合数字技术的发展趋势，从平台生态构建、数据要素改革、制度型开放、平台治理规范四个维度提出协同发展策略，并探索从需求到价值交付的平台一体化、技术与场景结合的支撑体系创新实现路径，为破解转型瓶颈、占据全球服务贸易核心竞争地位提供理论与实践支撑。

Abstract: China’s trade in services is accelerating its transformation towards digital intelligence, with platformization, digitalization, and intellectualization gradually becoming the core development trends of China’s economy and trade. Promoting the digital and intelligent transformation of trade in services is key to enhancing China’s international competitiveness and building a strong trading nation. At present, the scale of China’s trade in services continues to expand, yet its digital and intelligent transformation faces multiple challenges, including fragmented platform ecosystems, difficulties in cross-border coordination, insufficient in-depth application of technologies, lack of standardization and privacy protection, as well as low participation and influence in the formulation of international economic and trade rules. This paper systematically analyzes the practical obstacles to the digital and intelligent transformation of China’s trade in services. Combined with the development trends of digital technologies, it proposes a coordinated development strategy from four dimensions: platform ecosystem construction, reform of data factors, institutional opening-up, and standardized platform governance. It also explores innovative implementation paths for platform integration from demand to value delivery and a supporting system that combines technology with scenarios, providing theoretical and practical support for breaking the bottlenecks of transformation and seizing the core competitive position in global trade in services.