陕西农村手工艺品对巴出口路径研究——基于汉中藤编工艺品外贸案例

Research on Export Pathways of Shaanxi Rural Handicrafts to Pakistan—A Case Study of Hanzhong Rattan Weaving Products Foreign Trade

摘要: 本研究以陕西汉中藤编工艺品对巴基斯坦的出口实践为案例，探讨农村手工艺品突破内销市场局限、实现国际化发展的可行路径。通过案例分析与实地调研发现，产业面临国内市场增长乏力、产品创新不足及品牌影响力有限等挑战。基于此，本研究提出以中巴经济走廊为依托，推动产品设计与当地文化偏好相契合，积极拓展跨境电商与线下融合渠道，并构建具备韧性的供应链体系。实践表明，该路径有效促成了首批工艺品成功进入巴基斯坦市场，为资源有限的农村手工艺品产业开拓国际市场提供了具有参考价值的实践框架。

Abstract: This study examines viable pathways for rural handicrafts to overcome the limitations of the domestic market and achieve international development, using the export practice of Hanzhong rattan weaving products from Shaanxi to Pakistan as a case study. Through case analysis and field research, it is found that the industry faces challenges such as sluggish growth in the domestic market, insufficient product innovation, and limited brand influence. In response, this study proposes a strategy that leverages the China-Pakistan Economic Corridor (CPEC) to align product design with local cultural preferences, actively expand cross-border e-commerce and online-to-offline integrated channels, and build a resilient supply chain system. Practice has shown that this pathway has effectively facilitated the successful entry of the first batch of handicrafts into the Pakistani market, providing a practical and referential framework for resource-limited rural handicraft industries to explore international markets.