抖音“一起看”——数字时代情感传播与社交变革的新引擎

Douyin “Watch Together”—A New Engine for Emotional Communication and Social Transformation in the Digital Age

摘要: 日常生活媒介化的今天，情感作为一种核心的连接纽带，不仅维系着人与人之间的紧密关系，也桥接了个体赛博格身份与社会人格的交互界面。视听媒体平台抖音“一起看”功能在数字时代崛起，引发对情感传播与社交模式的新思考。“一起看”重构了媒介化亲密情境，“共在”的形式在培养用户黏性、用户自我呈现、人际关系交往、认同归属建构方面发挥着积极作用；研究发现，抖音“一起看”功能在情感传播和社交方面发挥了重要作用，但也面临一些挑战。虚拟场景的堆叠是对私人空间公开化的“闯入”，给平台定位及社交链接带来了新压力，新场景的应用尚需时日以磨合。本研究以互动仪式链理论为框架，辨析虚拟互动仪式与物理互动仪式的核心差异，探讨“一起看”对该理论四要素的满足与偏离，并提出数字时代的理论修正，旨在勾勒出短视频社交媒体用户之间从启动到结束的完整互动仪式图景，揭示互动仪式要素从传统的身体共在到现代数字技术下虚拟在场的转变。

Abstract: In an era where daily life is increasingly mediatized, emotion serves as a core connecting bond. It not only maintains close interpersonal relationships, but also bridges the interactive interface between individuals’ cyborg identities and their social personas. The rise of the “Watch Together” feature on Douyin, an audio-visual media platform, has sparked fresh reflections on emotional communication and social interaction modes in the digital age. “Watch Together” reconstructs mediatized intimate contexts, and its form of “co-presence” plays a positive role in cultivating user stickiness, facilitating users’ self-presentation, promoting interpersonal communication, and constructing identity and belonging. This study finds that Douyin’s “Watch Together” feature exerts a significant impact on emotional communication and social interaction, yet it also faces certain challenges. The superimposition of virtual scenarios constitutes an “intrusion” into the publicization of private spaces, imposing new pressures on platform positioning and social connection building. The application of new scenarios still requires a period of time for refinement and adaptation. This study, framed within the theory of interaction ritual chains, analyzes the core differences between virtual and physical interaction rituals, explores how “watching together” fulfills and deviates from the four elements of this theory, and proposes theoretical modifications for the digital age. The aim is to outline a complete picture of the interaction ritual among short-video social media users from initiation to conclusion, revealing the transformation of interaction ritual elements from traditional physical co-presence to virtual presence under modern digital technology.