科学决策在数字法治赋能产业兴旺的实证

Empirical Demonstration on Scientific Decision-Making in the Digital Rule of Law Empowering Industrial Prosperity

摘要: 产业繁荣发展是中国实施新时代乡村振兴战略、推动经济社会高质量发展的根本战略。大数据的蓬勃发展为赋能乡村振兴产业提供了更精准的决策支持。作为南方地区的重要药材，三七产业链条长、附加值高，具有成为支柱产业的巨大潜力，因此成为云南省乡村振兴的重点发展方向。基于此，本研究通过三七产业发展探索科学决策在促进产业繁荣中的实践应用。通过选取影响文山三七采购消费的指标并运用Lasso-Logistic回归模型，构建了消费者画像。基于传统RFM模型构建四维RFQM分析模型，评估三七消费者的购买价值。通过改进的RFQM + K-means模型对客户进行细分，并运用随机森林模型分析多个变量，识别影响消费行为的核心因素。三七消费者忠诚度提升并提出相应策略。通过整合地方政策与扶持措施，三七产业链得到进一步优化。依托文山旅游资源与大数据人工智能应用，推动文山三七打造特色地方品牌，带动产业繁荣。

Abstract: The prosperity and development of industries are fundamental strategies for China to implement the rural revitalization strategy in the new era and further promote the high-quality development of China’s economy and society. The flourishing development of big data provides more precise decision-making for empowering rural revitalization industries. As a sacred herb in the south, pseudo-ginseng has a long industrial chain and high added value, with great potential to become a pillar industry, making it a top priority for rural revitalization in Yunnan Province. Based on this, this study explores the practical application of scientific decision-making in empowering industrial prosperity through the development of the pseudo-ginseng industry. By selecting indicators affecting the purchase and consumption of Wenshan pseudo-ginseng and applying the Lasso-Logistic regression model, consumer profiles are created. A four-dimensional RFQM analysis model is constructed based on the traditional RFM model to evaluate the value of pseudo-ginseng consumers. Through the improved RFQM + K-means model, customers are segmented, and multiple variables are analyzed using the random forest model to identify core factors influencing pseudo-ginseng consumer loyalty and propose corresponding strategies. Combining local policies and support measures, the pseudo-ginseng industrial chain is further optimized. By integrating Wenshan’s tourism resources and big data artificial intelligence applications, the development of a distinctive local brand for Wenshan pseudo-ginseng is promoted, driving industrial prosperity.