扬州市邗江区银发社区数字化治理的困境及对策研究

Research on the Dilemmas and Countermeasures of Digital Governance in Senior Communities, Hanjiang District, Yangzhou City

摘要: 在当前我国人口老龄化加速与“数字中国”战略深入实施的双重背景下，社区数字化治理已成为必然趋势，但老年群体在这一进程中面临严峻挑战。本研究以扬州市邗江区银发社区为研究对象，通过半结构化访谈法对三个典型社区的工作人员和老年居民进行深度调研，运用主题分析法从服务提供方与使用方双视角探究数字化治理困境。研究发现，当前困境主要体现在三个层面：技术层面存在老年人的畏难情绪与平台功能脱节、数据孤岛等问题；组织层面面临人力经费短缺、培训方式单一及传统路径依赖等挑战；环境层面则呈现数字鸿沟引发的社会排斥、政策执行中的“上下温差”以及家庭数字反哺机制失灵等压力。基于此，本研究提出系统性对策：通过技术赋能构建适老友好的数字化应用体系，通过组织革新提升社区资源保障与精准服务能力，通过环境优化营造包容性政策与社会支持生态，以多维度协同推进实现邗江区银发社区数字化治理的提质增效，为同类城市提供实践参考。

Abstract: Against the backdrop of the accelerated aging of the population in our country and the in-depth implementation of the “Digital China” strategy, community digital governance has become an inevitable trend. However, the elderly group faces severe challenges in this process. This study focuses on senior communities in Hanjiang District, Yangzhou City, conducting in-depth research through semi-structured interviews with staff and elderly residents from three typical communities, employing thematic analysis to explore the dilemmas of digital governance from the dual perspectives of service providers and users. The research finds that the current dilemmas are mainly reflected in three aspects: on the technical level, issues such as the elderly’s fear of difficulties, disconnection between platform functions, and data silos exist; on the organizational level, challenges include shortages of human resources and funding, a single training approach, and reliance on traditional pathways; on the environmental level, pressures arise from social exclusion caused by the digital divide, “top-down temperature differences” in policy implementation, and the dysfunction of family digital feedback mechanisms. Based on this, the study proposes systematic countermeasures: building an elderly-friendly digital application system through technological empowerment, enhancing community resource support and precision service capabilities through organizational innovation, and creating an inclusive policy and social support ecosystem through environmental optimization. This aims to promote the quality and efficiency of digital governance in senior communities in Hanjiang District, providing practical references for similar cities.