跨境电商低碳转型：机遇、挑战与实现路径

Low-Carbon Transformation of Cross-Border E-Commerce: Opportunities, Challenges and Implementation Paths

摘要: 在全球“双碳”发展目标和实施可持续发展的大环境下，跨境电商低碳转型有助于提升国际竞争力。本文基于网络治理理论系统性分析跨境电商低碳转型的困难与挑战，从低碳技术与成本、跨境电商企业内部意识、外部规则与碳核算体系等方面具体分析制约跨境电商低碳转型的因素，并提出基于企业–平台–政府三方协同治理的跨境电商低碳转型对策框架，从企业–平台–政府三个层面探讨三方的联合作用，注重企业自身的战略革新、平台的功能赋能、政府的作用保障之间的有机结合，促进跨境电商完成绿色高质量可持续转型。

Abstract: Under the global “dual carbon” development goals and the implementation of sustainable development, the low-carbon transformation of cross-border e-commerce can help enhance international competitiveness. This paper comprehensively and systematically analyzes the difficulties and challenges of the low-carbon transformation of cross-border e-commerce based on network governance theory, specifically examines the factors restricting the low-carbon transformation from aspects such as low-carbon technology and cost, internal awareness of cross-border e-commerce enterprises, external rules and carbon accounting systems, and proposes a countermeasure framework for the low-carbon transformation of cross-border e-commerce based on the tripartite collaborative governance of enterprises, platforms, and the government. It explores the joint role of the three parties from the perspectives of enterprises, platforms, and the government, emphasizing the organic integration of strategic innovation of enterprises themselves, functional empowerment of platforms, and the role guarantee of the government, to promote the green, high-quality, and sustainable transformation of cross-border e-commerce.