数字经济赋能中国文化出海的模式、路径与软实力提升研究

Research on the Model, Path and Soft Power Enhancement of China’s Culture Going Global Empowered by Digital Economy

摘要: 本研究旨在探究数字经济赋能中国文化出海的模式、路径及对软实力提升的作用。研究过程中，首先阐述数字经济与文化出海的理论基础，剖析二者互动机制及软实力提升的理论路径。接着深入分析数字经济赋能中国文化出海的模式，涵盖技术驱动、产业融合和全球化传播模式。同时探索赋能路径，包括政策引导与市场机制协同、数字基础设施支撑、本土化适配与风险规避以及知识产权保护和商业模式创新。解决了如何借助数字经济推动中国文化有效出海并提升国家软实力这一关键问题。研究表明，数字经济为中国文化出海提供了多元模式和可行路径，能显著提升国家文化软实力，但在实践中仍存在不足。未来需进一步完善相关政策和机制，加强国际合作，以更好地推动中国文化在全球传播。

Abstract: This study aims to explore the models, paths of the digital economy empowering the going global of Chinese culture and its role in enhancing soft power. In the research process, first, the theoretical bases of the digital economy and the going global of culture are elaborated, and the interaction mechanism between the two and the theoretical paths for soft power enhancement are analyzed. Then, an in-depth analysis is made on the models of the digital economy empowering the going global of Chinese culture, covering technology-driven, industrial integration and global communication models. At the same time, the empowerment paths are explored, including the coordination of policy guidance and market mechanisms, the support of digital infrastructure, localization adaptation and risk avoidance, as well as intellectual property protection and business model innovation. The key issue of how to effectively promote the going global of Chinese culture with the help of the digital economy and enhance national soft power is solved. The research shows that the digital economy provides diverse models and feasible paths for the going global of Chinese culture, which can significantly enhance national cultural soft power, but there are still deficiencies in practice. In the future, relevant policies and mechanisms need to be further improved and international cooperation strengthened to better promote the global dissemination of Chinese culture.