数字化背景下中药材供应链转型升级路径研究

Research on the Transformation and Upgrading Path of the Chinese Herbal Medicine Supply Chain in the Digital Context

摘要: 随着数字经济的快速发展，传统中药材供应链正面临深刻的数字化转型。本文基于当前中药材供应链发展现状，结合江西、甘肃、云南等地的实践案例，从溯源体系建设、电商模式创新、国际化发展、智能技术应用等维度，系统分析中药材供应链数字化转型的实践路径。研究发现，通过构建全程可追溯体系、创新电商模式、拓展跨境贸易、应用智能技术等措施，能够有效提升中药材供应链的透明度、效率与安全性。最后，本文针对当前存在的挑战提出相应对策，为促进中药材产业的高质量发展提供参考。

Abstract: With the rapid development of the digital economy, the traditional Chinese herbal medicine supply chain is undergoing a profound digital transformation. Based on the current development status of the Chinese herbal medicine supply chain and incorporating practical cases from Jiangxi, Gansu, Yunnan, and other regions, this paper systematically analyzes the practical pathways for the digital transformation of the supply chain from dimensions such as traceability system construction, e-commerce model innovation, international development, and intelligent technology application. The research finds that measures including establishing a full-process traceability system, innovating e-commerce models, expanding cross-border trade, and applying intelligent technologies can effectively enhance the transparency, efficiency, and security of the Chinese herbal medicine supply chain. Finally, this paper proposes corresponding countermeasures to address current challenges, providing references for promoting the high-quality development of the Chinese herbal medicine industry.