平台经济下城乡电商包容性发展评价体系——基于空间正义

Evaluation System for Inclusive Development of Urban-Rural E-Commerce under the Platform Economy—From the Perspective of Spatial Justice

摘要: 平台经济下的城乡电子商务发展呈现出“赋能”与“失衡”并存的双重效应。本文基于空间正义理论，构建分析框架对城乡电子商务发展进行系统考察。研究发现：电子商务在打通城乡商品流通、促进农村创业就业的同时，也因平台资本扩张与算法权力运作，导致资源分配失衡、数据权利缺失与机会获得不平等，催生新的“权利鸿沟”。为此，本文从基础接入、主体参与、平台生态和发展成果四个维度构建包容性发展评价指标体系，并提出应通过强化算法治理、保障数据权益、优化政策干预等路径，推动城乡电子商务从“效率优先”向“正义导向”转型，实现包容性发展。

Abstract: The development of urban-rural e-commerce under the platform economy presents a dual effect of coexisting “empowerment” and “imbalance”. Based on the theory of spatial justice, this paper constructs an analytical framework to conduct a systematic investigation into the development of urban-rural e-commerce. The study finds that while e-commerce has facilitated the circulation of goods between urban and rural areas and promoted rural entrepreneurship and employment, the expansion of platform capital and the operation of algorithmic power have also led to imbalanced resource allocation, lack of data rights, and inequality in opportunity access, giving rise to a new “rights gap”. To address this, the paper establishes an inclusive development evaluation index system from four dimensions: basic access, subject participation, platform ecology, and development outcomes. It further proposes that efforts should be made to strengthen algorithm governance, safeguard data rights, and optimize policy interventions, so as to promote the transformation of urban-rural e-commerce from “efficiency priority” to “justice orientation” and achieve inclusive development.