河韵创承：宁夏黄河文化研学旅行课程的开发与跨媒介传播策略

River Rhyme Inheritance and Innovation: Development of Ningxia Yellow River Culture Study Tour Curriculum and Cross-Media Communication Strategies

摘要: 黄河文化源远流长，而宁夏作为黄河流经的省区之一，因而也具有其独特的黄河文化教育资源。通过对宁夏黄河文化研学旅行课程的开发与跨媒介传播实践，能够实现河韵创承的进一步发展。因此在本研究中，一则是探讨了黄河文化研学课程的设计，并介绍了相关研学基地，呈现了课程设计的案例。二则是阐明了跨媒介传播的策略，同时提出各维度下的传播实践目标，继而建构出传播的具体路径。文章也对宁夏部分现有黄河文化研学教育资源进行了梳理、规整、设计和传播，以期能够为以后相关研究与课程发展有一定的参考启发价值。

Abstract: The Yellow River culture has a long history, and Ningxia, as one of the provinces and regions traversed by the Yellow River, boasts distinctive Yellow River cultural education resources. The development and cross-media communication practice of Ningxia Yellow River culture study tour courses can further promote the inheritance and innovation of river rhyme culture. Therefore, this study first explores the design of Yellow River culture study tour courses, introduces relevant study tour bases, and presents course design cases. Secondly, it clarifies the cross-media communication strategies, puts forward communication practice objectives from various dimensions, and then constructs specific communication paths. This paper also sorts out, reorganizes, designs and disseminates some existing Yellow River cultural study tour education resources in Ningxia, aiming to provide certain reference and inspiration for future related research and curriculum development.