农村电商助力乡村振兴策略研究——以紫云县春茶产业为例

Research on the Strategy of Rural E-Commerce Assisting Rural Revitalization—A Case Study of the Spring Tea Industry in Ziyun County

摘要: 实施乡村振兴战略是新时代“三农”工作的总抓手，产业的兴旺是解决农村一切问题的前提，通过产业促进农村内生动力，实现产业的可持续发展需要结合特定案例，深入发掘产业发展模式，本文对紫云春茶产业发展脉络进行梳理，将紫云春茶放置在推动当地乡村振兴的背景下，探讨紫云春茶于分析春茶产业如何运用电商发展背景下走出大山，探讨紫云春茶茶叶助力乡村振兴战略的可行性路径。

Abstract: The implementation of the rural revitalization strategy serves as the overarching focus for addressing agricultural, rural, and farmer-related issues in the new era. Industrial prosperity is the prerequisite for resolving all rural challenges. Promoting rural endogenous drivers through industry and achieving sustainable industrial development require in-depth exploration of industrial development models based on specific cases. This paper outlines the development trajectory of the Ziyun Spring Tea industry, situates Ziyun Spring Tea within the context of promoting local rural revitalization, and analyzes how the spring tea industry can leverage e-commerce to expand beyond its local confines. Furthermore, it explores feasible pathways for Ziyun Spring Tea to contribute to the rural revitalization strategy.