数字经济下跨境电商的发展机制、风险管控及优化路径研究

Research on the Development Mechanism, Risk Management, and Optimization Pathways of Cross-Border E-Commerce in the Digital Economy

摘要: 在数字经济深度渗透全球贸易的背景下，跨境电子商务已成为推动国际贸易格局重构、促进外贸转型升级的核心力量。本文以数字经济为研究视角，系统剖析跨境电商的发展机制，识别当前行业面临的物流运营、合规管控、人才供给等核心风险，并从技术创新、模式优化、政策协同、人才培养四个维度提出针对性优化路径。研究表明，数字技术赋能与政策驱动构成跨境电商发展的双轮机制，贸易数字化是提升跨境电商运营效率与抗风险能力的关键纽带；海外仓模式、新质生产力应用、产教融合体系建设是破解行业痛点的有效手段。本文为数字经济时代跨境电商高质量发展提供理论支撑与实践参考。

Abstract: Against the backdrop of the deep integration of the digital economy into global trade, cross-border e-commerce has emerged as a pivotal force driving the restructuring of the international trade landscape and facilitating the transformation and upgrading of foreign trade. From the perspective of the digital economy, this paper systematically analyzes the development mechanisms of cross-border e-commerce, identifies core risks currently facing the industry—including logistics operations, compliance management, and talent supply—and proposes targeted optimization pathways across four dimensions: technological innovation, model optimization, policy coordination, and talent cultivation. The research indicates that digital technology empowerment and policy-driven initiatives form a twin-engine mechanism for the development of cross-border e-commerce, with trade digitalization serving as a critical link enhancing operational efficiency and risk resilience. Furthermore, overseas warehouse models, the application of new quality productive forces, and the construction of industry-education integration systems are identified as effective means to address industry pain points. This study provides theoretical support and practical references for the high-quality development of cross-border e-commerce in the digital economy era.