农村电商物流的研究现状及热点分析——基于CiteSpace知识图谱分析

Research Status and Hotspot Analysis of Rural E-Commerce Logistics—A CiteSpace-Based Knowledge Mapping Approach

摘要: 近年来，随着电子商务与乡村振兴深度融合，农村电商物流成为激活农村消费、推动农产品上行的核心支撑，为了解农村电商物流的研究现状、研究热点以及未来的研究趋势，本文对2010~2025年CNKI数据库中663篇文献进行CiteSpace可视化分析。研究显示：研究热度呈“萌芽–增长–峰值–调整”四阶段演化，2022~2024年达高峰；热点聚焦数字化转型、跨境电商与新零售融合、农产品生鲜优化及风险成本控制四大领域；趋势向技术驱动、模式创新、质量管理与乡村振兴协同演变。本文为政策、企业及学术提供决策依据，助力农村电商物流高质量发展。

Abstract: Integrating e-commerce with rural revitalization has made rural e-commerce logistics a key enabler for stimulating rural consumption and facilitating agricultural product sales. To map the knowledge landscape of this field, this paper presents a CiteSpace visualization analysis of 663 articles from the CNKI database (2010~2025). The results reveal a four-stage evolution of research interest—emergence, growth, peak, and adjustment—with a peak from 2022 to 2024. current hotspots concentrate on digital transformation, the integration of cross-border e-commerce and new retail, fresh produce logistics optimization, and risk-cost control. Future trends are shifting towards technology-driven models, innovation, quality management, and synergy with rural revitalization. This study provides insights for policymakers, enterprises, and academics to advance the high-quality development of rural e-commerce logistics.