电商经济下供应链数字化转型研究可视化分析——基于CiteSpace的文献计量法

Visual Analysis of Supply Chain Digital Transformation Research in the E-Commerce Economy—Bibliometric Method Based on CiteSpace

摘要: 随着电商经济的快速发展，供应链数字化转型成为提升效率、增强竞争力的核心手段。数字经济与电子商务深度融合，以云计算、物联网、大数据及人工智能为代表的数字技术正深度重构全球商业生态。作为电商经济的核心支撑体系，供应链数字化转型已成为推动产业升级、实现降本增效的关键路径。本文聚焦电子商务场景，基于文献计量视角，运用CiteSpace软件对CNKI知网期刊数据库中收录的706篇文献进行可视化分析，时间跨度为2005年至今，系统揭示电商驱动下供应链数字化领域的研究动态与知识演进。研究结果表明，该领域正处于快速成长期，研究热度与电商经济发展高度同频，研究主题呈现“技术赋能–模式创新–生态重构”的三阶段跃迁。基于此，对电商经济下供应链数字化的研究提供参考。

Abstract: With the rapid development of the e-commerce economy, the digital transformation of the supply chain has become a core means to enhance efficiency and competitiveness. The digital economy and e-commerce are deeply integrated. Digital technologies represented by cloud computing, the Internet of Things, big data and artificial intelligence are profoundly reshaping the global business ecosystem. As the core supporting system of the e-commerce economy, the digital transformation of the supply chain has become a key path to promote industrial upgrading and achieve cost reduction and efficiency improvement. This article focuses on the e-commerce scenario and, from the perspective of bibliometrics, uses CiteSpace software to conduct a visual analysis of 706 articles included in the CNKI journal database. The time span is from 2005 to the present, systematically revealing the research trends and knowledge evolution in the field of supply chain digitalization driven by e-commerce. The research results show that this field is in a period of rapid growth, and the research enthusiasm is highly in line with the development of the e-commerce economy. The research themes present a three-stage leap of “technology empowerment - model innovation - ecological reconstruction”. Based on this, it provides a reference for the research on the digitalization of the supply chain in the e-commerce economy.