人工智能赋能辽宁省文体旅商高质量发展的商业模式创新研究

Research on Business Model Innovation for High-Quality Development of Cultural-Sports-Tourism-Commerce in Liaoning Province Empowered by Artificial Intelligence

摘要: 数字经济背景下，人工智能是文体旅商产业融合高质量发展的核心赋能技术。辽宁省坐拥丰富文体旅商资源，但面临产业协同不足、商业模式传统、数字化深度有限等瓶颈。本文以辽宁文体旅商产业为研究对象，采用文献研究、案例分析与实地调研法，解析人工智能赋能的技术、场景、生态机理，构建商业模式创新框架，并提出技术、产业、政策、市场维度的落地路径。研究发现，人工智能通过数据驱动、场景重构、生态协同，推动产业从资源叠加转向价值共生；该框架可有效破解辽宁产业发展困境。本文结论为辽宁文体旅商数字化转型提供实践指导，也为区域产业融合理论研究提供新视角。

Abstract: Against the backdrop of the digital economy, artificial intelligence serves as the core enabling technology for the high-quality development of the integration of the Cultural-Sports-Tourism-Commerce industry. Liaoning Province boasts abundant Cultural-Sports-Tourism-Commerce resources, yet it faces bottlenecks such as insufficient industrial synergy, traditional business models, and limited digitalization depth. Taking Liaoning’s Cultural-Sports-Tourism-Commerce industry as the research object, this paper adopts literature research, case analysis, and field research methods to analyze the technical, scenario, and ecological mechanisms of artificial intelligence empowerment, construct a business model innovation framework, and propose implementation paths from the dimensions of technology, industry, policy, and market. The study finds that artificial intelligence, through data-driven approaches, scenario reconstruction, and ecological synergy, drives the industry to shift from resource superposition to value symbiosis; this framework can effectively address the development dilemmas of Liaoning’s industry. The conclusions of this paper provide practical guidance for the digital transformation of Liaoning’s Cultural-Sports-Tourism-Commerce industry and offer a new perspective for theoretical research on regional industrial integration.