区块链低空经济赋能电商机制路径研究

Research on the Mechanism and Path of Blockchain and Low-Altitude Economy Empowering E-Commerce

摘要: 在电商平台不断发展的背景下，生鲜电商呈现出损耗高、时效差、信任弱、成本高的痛点问题。本文引入区块链与低空经济双技术框架，运用模糊层次分析法(FAHP)构建“目标–准则–指标”评价模型，以无锡阳山水蜜桃为例，从流通效率、成本效益、市场信任3个维度拆解出9个指标进行计算分析。据此提炼出区块链和低空经济协同赋能的机制和协同路径，为生鲜电商平台数字化升级提供依据。

Abstract: Against the backdrop of the continuous development of e-commerce platforms, fresh produce e-commerce generally faces the pain points of high loss rates, poor timeliness, weak trust, and high costs. This study introduces a dual-technology framework of blockchain and low-altitude economy, and applies the Fuzzy Analytic Hierarchy Process (FAHP) to construct a “goal-criterion-indicator” evaluation model. Taking Wuxi Yangshan honey peaches as an example, it decomposes 9 indicators from three dimensions—circulation efficiency, cost-effectiveness, and market trust—for calculation and analysis. Based on this, the mechanism and collaborative paths of the synergistic empowerment of blockchain and low-altitude economy are extracted, providing a basis for the digital upgrading of fresh produce e-commerce platforms.