文旅融合背景下热点事件推动当地旅游发展的对策研究——以电影节和电视剧颁奖典礼为例

Research on Countermeasures for Promoting Local Tourism Development through High-Profile Events in the Context of Cultural and Tourism Integration—Case Studies of Film Festivals and Television Award Ceremonies

摘要: 本文以电影节与电视剧颁奖典礼等热点事件为研究对象，探讨其推动文旅融合与地方旅游发展的影响及对策。研究表明，此类事件凭借社会影响力与关注度，可显著提升地区知名度、整合旅游资源，并拉动旅游消费。基于推拉理论，本文从多维度分析热点事件对当地旅游产生的影响，并结合案例指出其在带来经济效益的同时，也促进了文化传播与旅游良性发展。最后提出应加强政策支持、优化设施、深化文化挖掘与特色营销等策略，以促进文旅深度融合，提升旅游竞争力，实现经济与社会效益的双重提升。

Abstract: This paper takes high-profile events such as film festivals and television awards ceremonies as its research objects, exploring their impact and countermeasures in promoting the integration of culture and tourism as well as local tourism development. Research indicates that such events, leveraging their significant social influence and attention, can notably enhance regional visibility, integrate tourism resources, and stimulate tourism consumption. Based on the push-pull theory, this paper analyzes the impact of high-profile events on local tourism from multiple dimensions. Combined with case studies, it points out that while generating economic benefits, these events also foster cultural dissemination and the positive development of tourism. Finally, strategies such as strengthening policy support, optimizing facilities, deepening cultural exploration, and implementing targeted marketing are proposed to promote the deep integration of culture and tourism, enhance tourism competitiveness, and achieve the dual improvement of economic and social benefits.