数字经济赋能乡村产业振兴的效应、机制与实现路径

Effects, Mechanisms and Implementation Paths of Digital Economy Empowering Rural Industrial Revitalization

摘要: 实施乡村振兴战略是推进中国式现代化的关键举措，而产业振兴是乡村全面振兴的重中之重。在数字技术迅猛发展的背景下，数字经济已成为激活乡村产业活力、破解“三农”发展瓶颈的核心动能。本文结合典型案例分析，系统探究数字经济赋能乡村产业振兴的核心效应与内在机制，并提出针对性的实现路径。研究发现，数字经济对乡村产业振兴具有显著的正向赋能效应，能够通过提升农业生产效率、拓展农产品流通渠道、促进三产融合发展三维度推动乡村产业升级；其作用机制主要表现为通过改善要素配置效率、重构产业组织模式、优化市场对接机制实现产业赋能；异质性分析显示，该赋能效应在东部地区及数字基础设施完善的区域更为突出。同时，当前数字经济赋能乡村产业发展仍面临基础设施薄弱、人才短缺、产业链协同不足等现实挑战。据此，本文从加强数字基建、培育数字人才、创新产业模式、完善支撑体系四个方面提出政策建议，为推动数字经济与乡村产业深度融合、实现乡村全面振兴提供理论参考与实践指引。

Abstract: Implementing the rural revitalization strategy is a key measure to advance Chinese-style modernization, and industrial revitalization is the top priority of comprehensive rural revitalization. Against the background of the rapid development of digital technology, the digital economy has become a core driving force for activating the vitality of rural industries and solving the bottlenecks in the development of agriculture, rural areas and farmers. Combined with typical case analysis, this paper systematically explores the core effects and internal mechanisms of the digital economy empowering rural industrial revitalization, and proposes targeted implementation paths. The research finds that the digital economy has a significant positive empowering effect on rural industrial revitalization, which can promote rural industrial upgrading through three dimensions: improving agricultural production efficiency, expanding agricultural product circulation channels, and promoting the integrated development of the primary, secondary and tertiary industries; its mechanism of action is mainly manifested in realizing industrial empowerment by improving factor allocation efficiency, reconstructing industrial organization models, and optimizing market docking mechanisms; heterogeneity analysis shows that this empowering effect is more prominent in the eastern region and areas with improved digital infrastructure. At the same time, the current digital economy empowering rural industrial development still faces practical challenges such as weak infrastructure, talent shortage, and insufficient industrial chain coordination. Based on this, this paper puts forward policy suggestions from four aspects: strengthening digital infrastructure, cultivating digital talents, innovating industrial models, and improving the support system, so as to provide theoretical reference and practical guidance for promoting the in-depth integration of the digital economy and rural industries and realizing comprehensive rural revitalization.