基于CiteSpace的县域电商研究演化可视化分析

Visual Analysis of the Evolution of County E-Commerce Research Based on CiteSpace

摘要: 本文以中国知网2015~2025年收录的县域电商相关期刊论文为样本，运用CiteSpace软件，从发文量、关键词共现、聚类、时间线及突现五个维度进行可视化分析。研究发现：该领域研究经历了高位起步、回落调整、平稳巩固三个阶段；研究主题紧密响应国家政策导向，由早期电商扶贫逐步转向乡村振兴与数字经济的深度融合；形成以实践策略、政策响应、技术赋能为主体的研究格局。本文对县域电商这一具有中国特色的经济现象进行了系统的文献梳理，有助于理清政策变迁对学术研究的驱动作用，为后续研究者提供一个宏观的知识图谱，帮助理解该领域从“扶贫”向“数字化”转型的逻辑。

Abstract: This study employs journal articles on county e-commerce indexed by CNKI from 2015 to 2025 as its sample. Utilizing CiteSpace software, it conducts a visualization analysis across five dimensions: publication volume, keyword co-occurrence, clustering, timeline, and emergence. Findings reveal that research in this field has progressed through three distinct phases: a high-starting-point phase, a decline and adjustment phase, and a stabilization phase. Research themes closely align with national policy directions, shifting from early e-commerce poverty alleviation efforts toward the deep integration of rural revitalization and the digital economy. A research framework has emerged, centered on practical strategies, policy responses, and technological empowerment. This study conducts a systematic literature review of county e-commerce, a uniquely Chinese economic phenomenon. It helps clarify how policy shifts drive academic research, providing subsequent scholars with a macro-level knowledge map to understand the logic behind the sector’s transition from “poverty alleviation” to “digitalization.”