乡村振兴背景下农村电商中的数字鸿沟问题及弥合对策

Digital Divide in Rural E-Commerce under the Background of Rural Revitalization: Problems and Bridging Strategies

摘要: 随着乡村振兴战略的深入实施，农村电商作为新时代推动乡村全面振兴的重要抓手，发挥着重要作用。但在农村电商繁荣发展的同时，数字鸿沟问题也日益凸显并成为制约其提质增效的关键障碍，这些问题体现在接入沟上是基础设施薄弱，使用沟上是技术应用不深，知识沟上是主体数字素养不足。通过对这些问题的成因进行分析，并提出相应对策来填平接入沟、跨越能力沟、突破知识沟，以期推动农村电商的高质量发展。

Abstract: With the in-depth implementation of the Rural Revitalization Strategy, rural e-commerce has emerged as a vital driver for advancing the all-round revitalization of rural areas in the new era. However, amid the booming development of rural e-commerce, the issue of the digital divide has become increasingly prominent and evolved into a key obstacle restricting its quality and efficiency improvement. Such problems are reflected in three aspects: the access divide characterized by weak infrastructure, the usage divide manifested in insufficient in-depth application of technologies, and the knowledge divide represented by the lack of digital literacy among main participants. By analyzing the causes of these problems and proposing targeted countermeasures to bridge the access divide, cross the capability divide and break through the knowledge divide, this paper aims to promote the high-quality development of rural e-commerce.