“河北五超”模式：群众体育赛事高质量发展的经验与启示

“Hebei Futsal Super League” Model: Experience and Enlightenment of High-Quality Development of Mass Sports Events

摘要: 为探索我国群众体育赛事高质量发展的内在规律与实践路径，本研究选取省级五人制足球联赛作为代表性案例，旨在系统剖析其核心价值、驱动机制，并提出针对性推进策略，以期为同类赛事的发展提供理论借鉴与实践参考。研究发现，群众体育赛事高质量发展蕴含经济驱动、社会凝聚与文化培育三维核心价值。其发展受到政策驱动、治理驱动与资源驱动三重机制的协同推动。基于此，研究构建了以服务优化、产业融合、文化根植与宣传创新为核心的推进策略体系。研究表明，群众体育赛事的高质量发展是一个系统工程，需坚持以参与者为中心，构建多元协同的治理格局，并深度融入地域文化。案例实践表明，唯有将宏观规划、地方特色与群众参与有机结合，才能实现赛事的可持续繁荣，并为大众体育的普及和建设奠定坚实的社会基础。

Abstract: To explore the internal logic and practical pathways for the high-quality development of mass sports events in China, this study selects provincial-level five-a-side football leagues as a representative case. It aims to systematically analyze their core values and driving mechanisms while proposing targeted promotion strategies, with the goal of offering theoretical insights and practical references for the development of similar events. The study finds that the high-quality development of mass sports events encompasses three core dimensions of value: economic driving force, social cohesion, and cultural cultivation. Its development is synergistically propelled by a triple mechanism of policy-driven, governance-driven, and resource-driven forces. Based on these findings, the research constructs a system of promotion strategies centered on service optimization, industrial integration, cultural embedding, and promotional innovation. The study indicates that the high-quality development of mass sports events is a systematic project that requires adhering to a participant-centered approach, fostering a diversified and collaborative governance framework, and deeply integrating regional culture. Case practice demonstrates that only by organically combining macro-level planning, local characteristics, and public participation can the sustainable prosperity of such events be achieved, thereby laying a solid social foundation for the popularization and development of public sports.