跨境电商专业国际化人才培养路径研究——以烟台市高校为例

Research on the International Talent Development Path for Cross-Border E-Commerce Majors—A Case Study of Universities in Yantai City

摘要: 随着全球经济一体化进程的加速和跨境电子商务行业的蓬勃发展，对具备国际化视野与能力的专业人才需求日益迫切。本研究以烟台市高校为研究对象，深入剖析当前跨境电商专业人才培养的现状、问题及成因，结合国际化人才培养的内在要求，从专业开设、人才培养模式、核心课程开设、教师结构体系的维度，探索契合烟台市产业发展需求的跨境电商专业国际化人才培养路径。研究表明，通过构建“理论 + 实践 + 国际”三位一体的培养模式，能够有效提升学生的专业技能、跨文化交际能力和国际竞争力，为烟台市乃至全国跨境电商行业输送高素质国际化人才。

Abstract: With the acceleration of global economic integration and the vigorous development of the cross-border e-commerce industry, there is an increasingly urgent demand for professionals with an international perspective and capabilities. This study takes universities in Yantai City as the research subject, conducting an in-depth analysis of the current situation, problems, and causes in the cultivation of cross-border e-commerce professionals. Combining the inherent requirements of international talent development, the study explores a path for cultivating internationalized talents in cross-border e-commerce that aligns with the industrial development needs of Yantai City, focusing on dimensions such as major establishment, talent cultivation models, core curriculum design, and faculty structure. Research indicates that by constructing a “theory + practice + internationalization” trinity cultivation model, students’ professional skills, cross-cultural communication abilities, and international competitiveness can be effectively enhanced, thereby supplying high-quality international talents for the cross-border e-commerce industry in Yantai City and nationwide.