“互联网+”背景下浦北舞青龙的传承传播路径探究

Research on the Inheritance and Dissemination Paths of Pubei Dragon Dance under the Background of “Internet Plus”

摘要: 浦北舞青龙作为广西壮族自治区级非物质文化遗产，是浦北县乐民镇极具地方特色的民俗活动，承载当地深厚历史文化底蕴与民众精神信仰。在“互联网+”背景下，传统民俗文化传承传播面临新机遇与挑战。本文运用文献研究法、实地调查法等，结合浦北舞青龙传承现状，分析“互联网+”为其传承传播带来的优势，从数字化资源建设、新媒体传播矩阵搭建、线上线下融合传承、产业化开发等方面，探究“互联网+”背景下浦北舞青龙的传承传播路径，旨在为这一非物质文化遗产的活态传承与广泛传播提供可行思路，增强其文化影响力与生命力。

Abstract: As an intangible cultural heritage at the level of Guangxi Zhuang Autonomous Region, Pubei Dragon Dance is a folk activity with strong local characteristics in Lemin Town, Pubei County, carrying the profound local historical and cultural heritage as well as the spiritual beliefs of the people. Under the background of “Internet Plus”, the inheritance and dissemination of traditional folk culture are facing new opportunities and challenges. By adopting methods such as literature research and field investigation, and combining with the current inheritance situation of Pubei Dragon Dance, this paper analyzes the advantages brought by “Internet Plus” to its inheritance and dissemination. From the aspects of digital resource construction, the establishment of a new media dissemination matrix, the integrated inheritance of online and offline modes, and industrial development, this paper explores the inheritance and dissemination paths of Pubei Dragon Dance under the background of “Internet Plus”. The purpose is to provide feasible ideas for the living inheritance and wide dissemination of this intangible cultural heritage, and enhance its cultural influence and vitality.