三亚游艇共享发展现状与优化策略研究

Research on the Development Status and Optimization Strategies of Yacht-Sharing in Sanya

摘要: 全球游艇旅游与共享经济深度耦合，正重塑着海洋旅游格局。三亚依托稀缺海洋禀赋与自贸港政策推进了游艇共享业态创新。解析现状、锚定症结、给出优化路径是本研究核心议题。本研究采用文献梳理、实地调研、访谈并结合SWOT分析的复合路径，清晰勾勒其发展现状与现实梗阻。调研表明三亚游艇共享在市场、业态及政策试点上已取得阶段性进展，但仍存多重瓶颈：季节性客流波动、行业规制不足、大众认知有限，核心短板为专业人才短缺与产业链支撑乏力，制约业态升级。研究基于SWOT四维耦合分析构建了优化框架，研究结果可为三亚游艇共享规范化规模化发展提供实操指引，助力海南国际旅游消费中心建设与海洋经济提质增效。

Abstract: The deep coupling of global yacht tourism and the sharing economy is reshaping the landscape of marine tourism. Leveraging its scarce marine endowments and free trade port policies, Sanya has advanced the innovation of yacht sharing formats. Analyzing the current situation, identifying the crux of the problems, and proposing optimization paths constitute the core agenda of this research. Adopting a composite approach that integrates literature review, field research, interviews, and SWOT analysis, this study clearly outlines the development status and practical obstacles of yacht sharing in Sanya. The research indicates that Sanya’s yacht sharing has achieved initial results in market expansion, business format innovation, and policy pilot programs, yet multiple bottlenecks persist: seasonal fluctuations in passenger flow, inadequate industry regulation, limited public awareness, with the core shortcomings being the shortage of professional talents and weak industrial chain support—factors that hinder the upgrading of the format. Based on a four-dimensional coupling analysis of SWOT, this study constructs an optimization framework. The research findings can provide practical guidance for the standardized and large-scale development of yacht sharing in Sanya, contributing to the construction of Hainan International Tourism Consumption Center and the quality improvement and efficiency enhancement of the marine economy.