社交网站用户流失原因分析及其改进策略
The Analysis of Customer Drain on Social Network Website and Suggestion for Improvement
DOI: 10.12677/MSE.2014.31B015, PDF, HTML,   
作者: 郭章根*：武汉大学信息管理学院，武汉
关键词: 社交网站；用户流失；社交网站问题；Social Network Site； Customer Drain； Social Network Problems
摘要:

社交网站是近年来互联网迅猛发展的产物，随着社交网站越来越受到大众的关注和推崇，其影响力日益扩大。但在社交网站蓬勃发展的同时，也暴露出其存在的不足，社交网站用户流失已成为社交网站研究的热点问题之一。本文旨在分析和研究国内外社交网站的现状，以及网站本身的缺陷、用户流失等问题的基础上，提出相应的改进措施，以期为社交网站的健康发展提供建设性的发展建议。

Social network websites become a fast growing social medium because of the rapid development of Internet. With the great influence of social network, its defects draw an attention in the research field. The customer drain is the main research topic at present. The purpose of this paper is to study the current situation of the social network worldwide and to analyze its flaw and the reason of the customer drain. We also provide improvement suggestions for future social network development.

Abstract:

文章引用：郭章根. 社交网站用户流失原因分析及其改进策略[J]. 管理科学与工程, 2014, 3(1): 83-88. http://dx.doi.org/10.12677/MSE.2014.31B015

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