甘肃省农业电商物流的现状及对策分析

Current Situation and Countermeasures Analysis of Agricultural E-Commerce Logistics in Gansu Province

摘要: 在数字经济与乡村振兴深度融合背景下，农村电商物流作为关键支撑，对激活农村经济、畅通城乡要素流通意义重大。本文以甘肃省2011~2022年数据为样本，从物流基础设施、运营能力、信息技术、网络环境四大维度，采用熵值法构建评价指标体系，系统分析农村电商物流发展现状。研究发现，甘肃农村电商物流整体呈提升态势，但区域失衡问题突出：兰州凭借政策与经济优势领跑全域，酒泉维持中高水平，而嘉峪关、金昌因城市规模与产业结构限制发展滞后，定西、武威等农业主产区基建与技术配套滞后于电商需求。基于此，提出以下建议：(1) 精准优化资源配置，破解区域发展失衡；(2) 强化运营协同，构建全域物流网络；(3) 夯实技术与人才支撑，补齐薄弱区域短板。本文为推动农村电商物流均衡发展、助力乡村产业振兴提供数据支撑与实践路径。

Abstract: Under the background of digital economy and rural revitalization, rural e-commerce logistics, as the key support, is of great significance to activate rural economy and smooth the circulation of urban and rural elements. Based on the data of Gansu Province from 2011 to 2022, this paper constructs an evaluation index system from four dimensions of logistics infrastructure, Operation Capacity, information technology and network environment by using entropy method, the present situation of rural e-commerce logistics is analyzed systematically. The study found that rural e-commerce logistics in Gansu province as a whole showed an upward trend, but the regional imbalance problem was prominent: Lanzhou led the whole region by virtue of policy and economic advantages, Jiuquan maintained a medium-high level, and Jiayuguan, Jinchang because of the city size and industrial structure constraints on the development of lag, Dingxi, Wuwei and other major agricultural production areas of infrastructure and technology lag behind the demand for e-commerce. Based on this, the following suggestions are put forward: (1) to optimize the resource allocation accurately and solve the imbalance of regional development; (2) to strengthen the cooperation of operation and build a global logistics network; (3) to consolidate the support of technology and talents and fill up the weak regional short board. This paper provides data support and practice path for promoting the balanced development of rural e-commerce logistics and promoting the revitalization of rural industry.