高质量发展背景下建筑企业管理策略研究

Research on Management Strategies for Construction Enterprises from a High-Quality Development Perspective

摘要: 建筑业高质量发展是推动区域经济增长和提升城市建设水平的重要支撑。然而，传统建筑企业管理在理念、组织、人才与技术等方面仍显粗放，难以有效应对日益提升的品质、效率与可持续发展要求。基于此，文章系统地对比零售业与建筑业的核心差异，探讨胖东来理念在建筑领域的适配性、落地难点及本土化改造方向，并对建筑企业管理现状进行分析，最终基于胖东来核心理念给出具体化的建筑企业管理策略。研究指出，建筑企业应从根本上构建以人文关怀与客户价值为双重导向的管理哲学，并在精益化项目运营、创新驱动型技术应用、可持续发展融入及数字化协同治理等关键领域实施系统性变革，赋能建筑企业高质量发展。

Abstract: The high-quality development of the construction industry is an important support for promoting regional economic growth and improving the level of urban construction. However, the management of traditional construction enterprises is still extensive in terms of concept, organization, talent and technology, making it difficult to effectively respond to the increasing requirements for quality, efficiency and sustainable development. Based on this, the article systematically compares the core differences between the retail industry and the construction industry, discusses the adaptability, implementation difficulties and localized transformation direction of the Pangdonglai concept in the construction field, and analyzes the current management status of construction enterprises, and finally based on the Pangdonglai core concept provides specific construction enterprise management strategies. The research points out that construction companies should fundamentally build a management philosophy with humanistic care and customer value as the dual orientation, and implement systematic changes in key areas such as lean project operations, innovation-driven technology applications, sustainable development integration, and digital collaborative governance. Empowering high-quality development of construction companies.