文旅融合视角下AI赋能辽宁海岛研学旅游发展策略

Development Strategy of AI Empowerment for Liaoning Island Study Tour from the Perspective of Cultural and Tourism Integration

摘要: 在数字经济与文旅融合深度推进的背景下，AI技术成为激活研学旅游新动能的关键力量。辽宁拥有丰富的海岛资源与独特的海洋文化，能够为研学旅游的发展奠定坚实基础。针对当前辽宁海岛研学旅游中出现的体验同质化、文化传承乏力、生态保护压力等问题，本研究立足文旅融合视角，聚焦AI赋能辽宁海岛研学旅游。尝试梳理发展现状与核心概念，评估其直接、间接及长期可持续经济效益，剖析核心客群个性化需求、海岛非遗活化需求与生态保护协同需求。从体验优化、文化活化、生态协同三大维度提出创新策略，旨在推动辽宁海岛研学旅游实现个性化、内涵化、可持续发展，为区域文旅产业高质量发展提供实践参考。

Abstract: Against the backdrop of deepening integration between the digital economy and cultural tourism, AI technology has emerged as a pivotal force in revitalizing educational tourism. Liaoning Province, endowed with abundant island resources and distinctive marine culture, provides a solid foundation for developing educational tourism. Addressing current challenges in Liaoning’s island-based educational tourism—including homogenized experiences, inadequate cultural preservation, and ecological conservation pressures—this study adopts a cultural-tourism integration perspective. It focuses on AI-enhanced educational tourism in Liaoning’s islands, systematically examining the current development status and core concepts. The research evaluates its direct, indirect, and long-term sustainable economic benefits, while analyzing the personalized needs of core tourist groups, the revitalization of intangible cultural heritage, and the synergy of ecological conservation. Innovative strategies are proposed across three dimensions: experience optimization, cultural revitalization, and ecological coordination. The study aims to promote personalized, substantive, and sustainable development of Liaoning’s island-based educational tourism, offering practical insights for the high-quality growth of regional cultural tourism industries.