新媒体语境下网络流行语的语言特征与文化内涵探析

Analysis of the Linguistic Features and Cultural Connotations of Internet Buzzwords in the Context of New Media

摘要: 新媒体技术的快速发展与社交平台的全面普及，催生了具有特色的网络流行语，成为当代语言文化发展的重要特点。本研究以近2~3年新媒体平台高频流行语为研究对象，采用文献研究法、案例分析法与文本分析法，从生成传播、语言特征、文化内涵三个维度展开探析，梳理新媒体语境下网络流行语的语言规律，挖掘其背后折射的当代青年情绪诉求、社会现实与大众文化特征，并针对网络流行语发展中的问题提出引导建议。

Abstract: The rapid development of new media technologies and the widespread adoption of social platforms have given rise to distinctive internet buzzwords, which have become a significant feature of contemporary linguistic and cultural evolution. This study focuses on high-frequency buzzwords from new media platforms over the past two to three years, employing methods such as literature review, case analysis, and textual analysis. It explores these buzzwords from three dimensions: generation and dissemination, linguistic features, and cultural connotations. The research aims to outline the linguistic patterns of internet buzzwords within the context of new media, uncover the emotional appeals of contemporary youth, social realities, and characteristics of popular culture reflected therein, and propose guiding suggestions for addressing issues in the development of internet buzzwords.