三维驱动：主流媒体国际微短剧人才队伍建设的制度设计、技术赋能与文化浸润

Three-Dimensional Drive: Institutional Design, Technological Empowerment, and Cultural Immersion in Talent Team Building for Mainstream Media’s International Micro‑Short Drama

摘要: 在国际微短剧“文化出海 + 产业升级”双重诉求下，主流媒体的系统性变革亟需以人才队伍建设为核心支撑。文章立足媒介融合、跨文化传播与人才生态理论，构建“制度设计–技术赋能–文化浸润”三维驱动框架，剖析主流媒体在国际微短剧传播中人才队伍的现存短板，深入探讨在三维驱动下的具体实施路径，为主流媒体破解人才结构性缺口、提升国际微短剧传播效能、构建全球化人才竞争优势提供理论参考与实践方案。

Abstract: Against the dual imperatives of cultural globalization and industrial upgrading in the international short‑drama industry, systemic transformation of mainstream media urgently requires talent development as its core pillar. Drawing on theories of media convergence, cross‑cultural communication, and talent ecosystems, this paper constructs a three‑dimensional framework driven by “institutional design-technological empowerment-cultural infiltration”. It identifies key talent deficiencies in mainstream media’s global short‑drama communication and explores corresponding implementation strategies. This study offers theoretical insights and practical solutions for addressing structural talent gaps, improving international communication effectiveness, and building global competitive advantages in talent.