基于扎根理论的政务短视频政民互动影响因素动态模型构建

Construction of a Dynamic Model of Factors Influencing Government-Citizen Interaction in Government Short Videos Based on Grounded Theory

摘要: 在新媒体时代，政务短视频成为政民互动新平台。本文基于新公共服务理论，通过扎根理论方法，深入分析政务短视频的内容创作、受众接受及媒介传播问题，成功构建了政民互动影响因素模型。该模型揭示，政务短视频互动是一个涵盖政府战略性输出、公众反馈性输入、平台调节与关系增值的动态适应过程，为理解数字时代政民对话机制、优化政务新媒体服务提供了重要的理论参考与实践启示。

Abstract: In the new media era, government short videos have emerged as a novel platform for government-citizen interaction. Grounded in the New Public Service theory, this study employs Grounded Theory to analyze issues in content creation, audience reception, and media dissemination of government short videos, successfully constructing a model of factors influencing government-citizen interaction. The model reveals that interaction through government short video is a dynamic adaptive process encompassing strategic output from the government, feedback input from the public, platform regulation, and relational value appreciation, offering significant theoretical references and practical insights for understanding government-citizen dialogue mechanisms and optimizing government new media services in the digital age.