高校“专业 + 志愿服务”模式品牌建设路径研究——以“朝阳携夕阳，情暖e课堂”为例

Research on the Brand Building Path of the “Professional + Volunteer Service” Model in Colleges and Universities—A Case Study of “Sunrise Brings Sunset, Warmth in E-Classroom”

摘要: 立德树人是教育根本任务，高校志愿服务对实践育人、打造校园品牌意义重大。随着相关中央文件出台，志愿服务成为社会治理重要组成，青年大学生在其中占据重要地位。当前高校志愿服务存在专业性不足、服务低效等问题，且老龄化社会下老年人面临数字困境，亟需高校发挥社会服务作用。嘉兴南湖学院计科专业与嘉兴市图书馆联合打造的“朝阳携夕阳，情暖e课堂”志愿品牌，为“专业 + 志愿服务”提供了实践范例。研究通过文献、调查、实践研究相结合，从师资、课程、管理等多方面构建品牌建设体系，兼具可持续发展潜力。该研究旨在创新高校志愿服务路径，助力落实立德树人任务，为高校志愿服务品牌建设示范，同时为社会弱势群体服务，彰显老龄化挑战下高校的责任担当，为高校志愿服务创新发展与社会进步贡献力量。

Abstract: Building moral character and cultivating people is the fundamental task of education. Volunteer service in colleges and universities is of great significance to the practice of educating people and building a campus brand. With the promulgation of relevant central documents, volunteer service has become an important component of social governance, and young college students occupy an important position in it. Currently, university volunteer services have problems such as insufficient professionalism and inefficient services. In addition, the elderly face digital dilemmas in an aging society. There is an urgent need for universities to play a social service role. The “Sunrise Brings Sunset, Warmth in E-Classroom” volunteer brand jointly created by Jiaxing Nanhu University’s accounting major and Jiaxing Municipal Library provides a practical example of “professional + volunteer service”. The research combines literature, surveys, and practical research to build a brand building system from teachers, courses, management, and other aspects, which has the potential for sustainable development. This research aims to innovate the path of volunteer service in colleges and universities, help implement the task of cultivating people with moral character, demonstrate the brand building of volunteer services in colleges and universities, and serve vulnerable groups in society, demonstrate the responsibility of colleges and universities under the challenge of aging, and contribute to the innovative development of volunteer services in colleges and universities and social progress.