南京云锦传承保护的困境探析

An Analysis of the Challenges in the Inheritance and Protection of Nanjing Yunjin

摘要: 南京云锦作为中国非物质文化遗产的杰出代表，其“寸锦寸金”的美誉背后是传承与发展的现实困境。本文基于实地调查与文献分析，系统梳理了南京云锦在高昂生产成本、漫长生产周期、高昂产品价格、激烈市场竞争及知识产权保护难等五个方面面临的核心挑战。研究表明，这些困境相互交织，严重制约了云锦的可持续发展。文章最后结合数字化时代背景，简要展望了以数字技术破解上述困境的潜在路径，以期为传统工艺的现代化转型提供理论参考。

Abstract: As an outstanding representative of China’s intangible cultural heritage, Nanjing Yunjin is renowned as “every inch of brocade is worth its weight in gold”, yet behind this acclaim lie the practical difficulties of inheritance and development. Based on field investigations and literature analysis, this paper systematically outlines the core challenges Nanjing Yunjin faces in five areas: high production costs, lengthy production cycles, expensive product prices, intense market competition, and difficulties in intellectual property protection. The study indicates that these challenges are interconnected, severely restricting the sustainable development of Yunjin. Finally, in the context of the digital era, the article briefly explores potential approaches for addressing these challenges through digital technology, aiming to provide theoretical reference for the modernization of traditional crafts.