短视频平台算法推荐下大学生价值教育的实现路径

Realization Path of College Students’ Value Education under the Recommendation of Short Video Platform Algorithm

摘要: 在短视频平台算法推荐机制的影响下，大学生的价值认知呈现出流动化、碎片化的特征，传统价值教育面临吸引力不足、引导效能弱化等现实挑战。为此，教育者需主动适应算法传播逻辑，通过构建融入主流价值的算法叙事、加强算法素养教育，并推动平台、学校与学生等多方协同，引导大学生在复杂网络环境中形成稳定、健康的价值观。

Abstract: Under the influence of the recommendation mechanism of the short video platform algorithm, the value cognition of college students presents the characteristics of mobility and fragmentation. The traditional value education is facing practical challenges such as insufficient attraction and weakening guidance efficiency. To this end, educators need to take the initiative to adapt to the logic of algorithm communication, and guide college students to form stable and healthy values in a complex network environment by constructing algorithm narratives that integrate mainstream values, strengthening algorithm literacy education, and promoting multi-party collaboration such as platforms, schools, and students.