北海海丝文化的数字化传播路径研究

Research on Digital Communication Path of the Maritime Silk Road Culture in Beihai

摘要: 新时代呼唤中华优秀传统文化创造性转化和创新性发展，广西北海作为海上丝绸之路的重要起源地，海丝文化资源丰富。文章聚焦北海海丝文化，探讨传统文化传承与数字化传播路径，为北海海丝文化传承发展提供新思路，推动文化与科技的融合，提升其传播力与影响力。

Abstract: The new era calls for the creative transformation and innovative development of China’s outstanding traditional culture. Beihai in Guangxi, as a key origin of the Maritime Silk Road, boasts abundant cultural resources. This paper focuses on Beihai’s Maritime Silk Road culture, exploring pathways for traditional cultural inheritance and digital dissemination. It provides new insights for the preservation and development of Beihai’s Maritime Silk Road culture, promotes the integration of culture and technology, and enhances its communicative power and influence.