电商驱动的空间重构：“空心村”转型为“淘宝村”的内在机制研究

E-Commerce-Driven Spatial Restructuring: The Internal Mechanism of the Transformation from “Hollow Village” to “Taobao Village”

摘要: 在数字经济驱动乡村转型的背景下，本文基于“空间重构”视角，结合列斐伏尔空间生产理论，系统剖析了“空心村”向“淘宝村”转变的内在机制。研究发现，这一过程遵循“技术嵌入–产业生成–社会重组–空间响应”的连锁逻辑，其中数字技术激活乡村资源、电商促进产业集群、社会网络向业缘关系转型、物质空间通过“产居混合”实现形态重塑，本质上是乡村依托电商实现“再地域化”的内生发展。然而，转型中也存在空间超载、社会排斥与产业同质化等风险。因此，需通过空间微改造、包容性治理与产业升级的协同推进，引导乡村走向可持续振兴。

Abstract: Against the backdrop of the digital economy driving rural transformation, this study adopts a “spatial restructuring” perspective, integrating Lefebvre’s theory of the production of space, to systematically analyze the internal mechanisms underlying the shift from “hollow villages” to “Taobao villages”. The research reveals that this process follows a sequential logic of “technology embedding → industry generation → social reorganization → spatial response”. Specifically, digital technology activates rural resources as a form of spatial practice; e-commerce promotes industrial clustering through the representation of space; and social networks transition toward profession-based relationships within the representational space. Essentially, this represents the endogenous development and “re-territorialization” of “rural areas”. However, risks such as spatial overload, social exclusion, and industrial homogenization also emerge during the transformation. Therefore, a coordinated approach involving spatial micro-renovations, inclusive governance, and industrial upgrading is essential to guide rural areas toward sustainable revitalization.