AIGC赋能下学前教育资源电商：从资源交付到数智化服务的交互重构路径

AIGC-Powered E-Commerce for Preschool Education Resources: An Interaction Reconstruction Path from Resource Delivery to Digital-Intelligent Services

摘要: 生成式人工智能技术的爆发为学前教育数字化带来了系统性重构，但电商平台仍面临交互同质化与用户续费率下滑的双重挑战。本研究整合学前资源五维交互设计评价框架(科学性、互动性、审美性、趣味性、实用性)与感知价值分析路径，对《洪恩思维》等典型课程单元进行实证评价，并结合用户调研数据，利用KANO需求分类模型揭示交互特征在满意度模型中的演化规律。研究发现，科学性管控的体系化不足与趣味性场景的严重同质化是制约市场转化的核心短板，而审美性与互动性已构成行业基础门槛，难以形成差异化优势。基于此，本文提出“需求属性识别-AIGC交互重构–电商运营协同”的闭环优化方案，通过智能化手段将科学性转化为品牌信任、实用性转化为服务便利、趣味性转化为价值增量，实现教育资源电商从“卖内容”向“卖服务”的商业模式转型，提升用户粘性与品牌价值。

Abstract: The explosion of Generative AI has brought a systemic restructuring to the digitalization of preschool education, yet digital resource e-commerce platforms currently grapple with severe interaction homogenization and dwindling user retention rates. To address these challenges, this study establishes an integrated five-dimensional interaction design evaluation framework—encompassing Scientificity, Interactivity, Aesthetics, Fun, and Practicality—and applies it alongside a perceived value analysis path. Utilizing the KANO demand classification model and empirical data derived from typical instructional units of the “Hongen Mind” platform, the research uncovers the evolutionary patterns of interaction features within user satisfaction models. Empirical findings reveal that the lack of systematic scientific quality control and the structural homogenization of fun oriented scenarios represent the primary obstacles to market conversion, whereas aesthetics and basic interactivity have merely become industry thresholds that no longer offer significant competitive differentiation. Consequently, this paper proposes a closed-loop optimization strategy titled “Demand Attribute Recognition - AIGC Interaction Reconstruction - E-commerce Operation Synergy”. By leveraging intelligent technologies to transform scientificity into brand trust, practicality into companion-based convenience, and fun into value increments, the study advocates for a strategic transition from “content delivery” to “intelligent companion services”, thereby fundamentally enhancing user stickiness and brand value.