乡村振兴视域下红色旅游研学的融合路径与发展策略研究——以汉中市为例

Research on the Integration Path and Development Strategy of Red Tourism and Study Tours from the Perspective of Rural Revitalization—A Case Study of Hanzhong City

摘要: 在乡村振兴战略全面推进的时代背景下，红色文旅融合已成为革命老区激活内生动力的关键路径。汉中红色资源富集且与乡村地域空间高度耦合，具备以红兴村的天然优势。本文以“红心乡村，学创振兴”为核心理念，采用实地调研法、案例分析法与系统整合研究法，聚焦汉中红色旅游、研学教育与乡村振兴的深度融合机制。研究重点在于破解资源碎片化、业态单一化等现实问题，探索“红色研学 + 乡村体验 + 产业赋能”的三位一体创新模式。通过构建“资源整合–业态创新–机制联动”的实施路径，旨在推动红色旅游从单一观光向沉浸式教育、体验式消费转型，同时健全红色文旅对乡村集体经济、特色产业与就业增收的带动机制，最终为革命老区实现红色文化传承与乡村经济可持续发展的双赢，提供一套可落地的实践方案。

Abstract: Against the background of the comprehensive implementation of the rural revitalization strategy, the integration of red culture and tourism has become a key path for revolutionary old areas to activate their internal driving force. Hanzhong is rich in red resources and highly integrated with the rural geographical space, thus having a natural advantage of promoting village development through red culture. This article takes “Red Heart Villages, Learning and Innovation for Revitalization” as its core concept, and adopts on-site investigation methods, case analysis methods and systematic integration research methods to focus on the deep integration mechanism of red tourism, study tours and rural revitalization in Hanzhong. The research focus lies in addressing practical issues such as fragmented resources and monotonous business forms, and exploring a three-in-one innovative model of “red study tours + rural experiences + industrial empowerment”. By establishing an implementation path of “resource integration, business model innovation, mechanism linkage”, the aim is to promote the transformation of red tourism from single sightseeing to immersive education and experiential consumption. At the same time, it aims to improve the driving mechanism of red cultural tourism on rural collective economy, characteristic industries and employment and income increase, ultimately achieving a win-win situation for the inheritance of red culture and the sustainable development of rural economy in revolutionary old areas, providing a set of practical solutions that can be implemented.