银发旅游提升老年人幸福感的调查研究——基于河北省60岁及以上老年人的调研数据

Survey on Enhancing the Elderly’s Sense of Happiness through Silver-Haired Tourism—Based on the Survey Data of the Elderly Aged 60 and Above in Hebei Province

摘要: 截至2024年末，我国60岁以上老人占总人口21.1%，65岁以上占比15.6%，超国际深度老龄化标准14%，标志着我国全面进入深度老龄化社会。在此背景下，银发经济崛起，“银发旅游”作为积极生活方式，成为银发经济核心组成部分并获老年人认可，对提升老年人幸福感作用显著。本报告以60岁以上老年人为调研对象，通过发放问卷、实地访问收集一手数据，构建OLS模型实证分析，得出老年人的旅游经历、旅游花费、旅途感受是影响其幸福感的重要因素。因此社会各界需重视老年人旅游需求，提供更多优质旅游产品与服务，助力其身心健康及生活质量提升；老年人也应结合自身情况合理规划旅游活动，保障旅游体验质量。

Abstract: By the end of 2023, the proportion of people aged 60 and above in China’s total population reached 21.1%, and those aged 65 and above accounted for 15.4%, exceeding the international deep aging standard of 14%. This indicates that China has fully entered a deeply aging society. Against this backdrop, the silver economy is on the rise. As a positive lifestyle, “silver-haired tourism” has become a core component of the silver economy, gaining recognition among the elderly and playing a significant role in improving their sense of happiness. Taking the elderly aged 60 and above as the research objects, this report collects first-hand data through questionnaires and on-site interviews, conducts empirical analysis by constructing an OLS model, and concludes that the elderly’s travel experience, travel expenditure, and travel perception are important factors affecting their sense of happiness. Therefore, all sectors of society should attach importance to the travel needs of the elderly, provide more high-quality tourism products and services to promote their physical and mental health and quality of life. Meanwhile, the elderly should also make reasonable plans for travel activities according to their own conditions and needs to ensure the quality and effect of travel experience.