情绪经济驱动下银发康养旅游的体验优化与价值实现

Experience Optimization and Value Realization of Elderly Health Care Tourism Driven by Emotional Economy

摘要: 在人口老龄化加速与消费升级的双重背景下，银发康养旅游需求日益旺盛，而专注于情感体验与心理满足的情绪经济崛起，为产业升级提供了新视角。在此背景下，本文聚焦情绪经济驱动下银发康养旅游的高质量发展路径研究，面对当前银发康养旅游市场存在的产品同质化与情感体验缺失等核心问题，系统梳理了情绪经济与银发康养旅游的理论关联，诊断了其存在的供给短板，进而系统推进理念转化及情感化产品设计、共鸣式服务流程、意义化活动赋能、沉浸式技术赋能的四维协同路径，以此提升银发旅游者心理福祉与社会连接，同时推动产业摆脱低层次竞争、实现经济效益与社会效益协同增长。

Abstract: Against the dual backdrop of accelerating population aging and consumption upgrading, the silver wellness tourism has been growing increasingly robust. Concurrently, the rise of the emotion economy—centered on emotional experience and psychological fulfillment—offers a novel perspective for industrial upgrading. In this context, this paper focuses on exploring the high-quality development pathways of senior health and wellness tourism driven by the emotion economy. Addressing core challenges in the current market, such as product homogenization and insufficient emotional experience, the study systematically examines the theoretical linkages between the emotion economy and senior health and wellness tourism, diagnoses existing supply-side deficiencies, and further proposes a four-dimensional synergistic framework. This framework encompasses the transformation of development concepts, the design of emotionally resonant products, the optimization of empathy-driven service processes, the empowerment of meaningful activities, and the integration of immersive technologies. By implementing this framework, the research aims to enhance the psychological well-being and social connection of elderly tourists, while enabling the industry to transcend low-level competition and achieve the coordinated growth of economic and social benefits.