基于CiteSpace的区块链技术赋能电商研究热点分析

Research Hotspot Analysis of Blockchain Technology Empowering E-Commerce Based on CiteSpace

摘要: 本研究运用文献计量学与知识图谱方法，借助CiteSpace软件对国内2015~2025年间区块链赋能电子商务领域的文献研究进行系统性分析，旨在揭示该领域的研究热点与发展趋势。研究结果显示，国内研究紧密围绕“乡村振兴”“跨境电商”等国家战略导向，形成以政策驱动与场景落地为主轴的发展路径，主要聚焦于农产品可信溯源、跨境支付创新、智能合约监管与去中心化平台探索等应用主题。通过关键词共现、聚类与突现分析发现，研究热点从早期宽泛的概念探讨逐渐演进至供应链透明、农村电商、争议解决、监管治理等垂直细分领域。本研究通过量化分析与可视化呈现，系统梳理了国内区块链电商领域的研究结构，为后续学术研究与实践应用提供了参考依据。

Abstract: This study employs bibliometric and knowledge mapping methods, utilizing CiteSpace software to systematically analyze Chinese literature on blockchain-enabled e-commerce from 2015 to 2025, aiming to reveal research hotspots and development trends in this field. The findings indicate that domestic research is closely aligned with national strategic orientations such as “Rural Revitalization” and “Cross-border E-commerce”, forming a development trajectory driven by policy and centered on practical application scenarios. The primary focus areas include trusted traceability of agricultural products, innovations in cross-border payments, smart contract regulation, and the exploration of decentralized platforms. Through keyword co-occurrence, clustering, and burst analysis, it is observed that research hotspots have evolved from broad conceptual discussions in the early stages to more specialized vertical domains such as supply chain transparency, rural e-commerce, dispute resolution, and regulatory governance. By means of quantitative analysis and visual representation, this study systematically outlines the research structure in the domestic blockchain e-commerce field, providing a reference for subsequent academic research and practical applications.