产教融合与GenAI双轮驱动下应用型高校商务英语课程生态构建与实证研究

Construction and Empirical Study of Business English Curriculum Ecosystem in Application-Oriented Universities Driven by Dual-Wheel of Industry-Education Integration and GenAI

摘要: 文章针对应用型高校外语教学与产业脱节、资源静态化等问题，提出并实证检验了“产教融合牵引、生成式人工智能(GenAI)赋能”的双轮驱动数字化教学生态模型。采用设计型研究(DBR)范式，通过两年混合方法研究发现：三级共建机制实现了产业需求向教学任务的精准转化；GenAI深度赋能资源动态生成与学情智能诊断；“双师双线”项目教学有效培育了学生语言、商务与技术的复合能力；数据驱动闭环保障了生态的迭代与可持续性。本研究为应用型高校商务英语课程数字化改革提供了可复制的生态范式与实践路径。

Abstract: This study addresses the disconnection between foreign language teaching and industry, as well as the static nature of teaching resources in application-oriented universities. It proposes and empirically examines a dual-driven digital teaching ecosystem model characterized by “industry-education integration as the driving force and Generative Artificial Intelligence (GenAI) as the enabling engine”. Adopting a design-based research (DBR) approach and a two-year mixed-methods investigation, the findings reveal that: a three-level co-construction mechanism effectively translates industrial needs into precise teaching tasks; GenAI deeply empowers dynamic resource generation and intelligent diagnosis of learning conditions; a “dual-teacher dual-line” project-based teaching model effectively cultivates students’ composite abilities in language, business, and technology; and a data-driven closed-loop mechanism ensures the iterative and sustainable development of the ecosystem. This study provides a replicable ecological paradigm and practical pathway for the digital reform of Business English courses in application-oriented universities.