突发公共事件下的公众消费初探——基于CGSS 2021数据的分析

Study on Public Consumption under Public Emergency Conditions—Analysis Based on CGSS 2021 Data

摘要: 突发公共事件会对公众消费产生深远影响。基于CGSS (2021) 622份样本数据分析，本文探索突发公共事件下的公众消费。结果显示，公共突发事件下，公众消费呈现出总体消费支出基本平衡、休闲活动低频化、理性消费占主流等特征，其中感知风险和预期收入对公众消费起着核心影响。为此，建议相关部门可以采取相应举措保障家庭收入、提升收入预期、降低风险感知以及推行相应的消费激励手段来实现消费提振效果。

Abstract: Public emergency can have profound impacts on public consumption. Based on an analysis of 622 samples from the CGSS (2021), this study explores public consumption under such events. The findings reveal that during public emergencies, public consumption exhibits characteristics such as balanced overall spending, reduced frequency of leisure activities, and adopted rational consumption as the dominant trend. Among these, perceived risk and income expectations play a central role in influencing consumption. Therefore, relevant authorities are advised to implement measures to safeguard household income, enhance expected payment capacity, reduce risk perception, and promote corresponding consumption incentives to achieve consumption stimulation effects.