大学生对主流媒体AIGC报道的认知与信任态度分析——基于某高校的实证研究

Analysis of College Students’ Cognition and Trust Attitudes towards AIGC-Related Reports by Mainstream Media—An Empirical Study Based on a Single University

摘要: 本研究以天津某高校16名不同专业、年级的大学生为样本，采用半结构化深度访谈法、描述性统计法与质性编码分析法，系统探究其对AIGC报道的认知特征与信任态度。研究发现：该高校大学生接触该类报道以社交媒体为主要渠道，对AI在报道中应用的认知呈现“视觉类内容认知清晰、生产流程认知局限”的复合特征；信任态度核心表现为以“双重前提”为基础的有条件信任，且存在基于报道内容类型的信任差异化。此外，进一步分析了大学生AIGC技术认知对报道信任度的影响逻辑。研究结论为主流媒体优化AIGC内容生产、渠道布局与信任构建策略，以及提升青年群体引导效能提供了实证支撑。

Abstract: Based on a sample of 16 college students with diverse majors and grades from a university in Tianjin, this study adopts the methods of semi-structured in-depth interviews, descriptive statistics, and qualitative coding analysis to systematically explore their cognitive characteristics and trust attitudes towards AIGC-related reports by mainstream media. The findings reveal that social media serves as the primary channel for these college students to access such reports, and their cognition of AI applications in news reporting presents a composite feature of “clear cognition of visual content yet limited cognition of production processes”. Their trust attitudes are centrally characterized by conditional trust based on a “dual premise”, with differentiated trust levels across different types of report content. Furthermore, this study analyzes the influence mechanism of students’ AIGC technical cognition on their trust in reporting. The research conclusions provide empirical evidence for mainstream media to optimize their strategies for AIGC content production, channel layout, and trust construction, as well as to enhance the communication and guidance effect on young groups.