中华饮食文化的翻译与海外传播研究——基于中国古诗词的案例分析

Translation and Overseas Communication of Chinese Food Culture —A Case‑Based Analysis of Classical Chinese Poetry

摘要: 古典诗词承载着中华民族独特的饮食记忆与文化基因。本文选取古诗词中典型的饮食书写作为切入口，探析其在英译过程中遭遇的文化壁垒与传播困境。研究采用个案剖析方法，通过对比不同译者的处理手法，揭示饮食意象背后隐含的文化密码及其跨语际转换难点。文章认为，诗词饮食翻译应构建“语义复原–文化桥接–审美重塑”的递进式框架，在尊重原作精神内核的前提下，灵活运用补偿性翻译、文化嫁接、情境再造等技法。针对海外推广，本文通过对YouTube平台“Goldthread”视频号(订阅用户超180万)、“李子柒”海外传播(全球粉丝超1亿)等成功案例的数据分析，结合《舌尖上的中国》海外受众调查结果，提出融合多模态叙事、社群互动及本土化合作等传播手段，并重点阐释翻译策略如何服务于数字传播机制——如通过字幕翻译策略提升短视频传播效果、运用文化注释技术增强社群互动黏性，构建从文本转化到受众接受的完整路径。研究力图为诗词饮食文化的对外译介探寻可操作性路径，助力中华文化在全球范围内的深层传播。

Abstract: Classical Chinese poetry preserves unique culinary memories and cultural DNA of the Chinese nation. This paper examines typical food imagery in ancient poetry to analyze cultural barriers and communication challenges encountered during English translation. Through case-based comparative analysis of different translators’ approaches, the study reveals hidden cultural codes within food imagery and cross-linguistic conversion difficulties. The research proposes a progressive framework of “semantic restoration-cultural bridging-aesthetic reconstruction” for poetry translation, advocating flexible use of compensatory translation, cultural grafting, and contextual recreation while respecting the spiritual essence of original works. For overseas promotion, this paper analyzes successful cases including the YouTube channel “Goldthread” (over 1.8 million subscribers) and Li Ziqi’s global reach (over 100 million followers), combined with audience reception studies of “A Bite of China”. The study proposes integrating multimodal narratives, community interaction, and localized collaboration, emphasizing how translation strategies serve digital communication mechanisms—how subtitle translation enhances short video dissemination and cultural annotation techniques strengthen community engagement—establishing a complete pathway from textual transformation to audience reception. This study seeks to explore operational pathways for introducing poetic food culture abroad and facilitate deep-level dissemination of Chinese culture globally.