记忆负荷对社交媒体使用者创造性思维的影响

The Impact of Memory Load on the Creative Thinking of Social Media Users

摘要: 结合当下智能手机使用背景，本研究采取问卷和实验，考察了记忆负荷对不同类型社交媒体使用者创造性思维的影响。结果发现：1) 主动性使用者的创造性思维优于被动性使用者；2) 记忆负荷的增强对主动性使用者和被动性使用者的创造性思维得分都产生了负面影响；3) 社交媒体使用类型与记忆负荷的交互作用不显著，社交媒体使用类型的调节效应在记忆负荷对创造性思维的影响上并未体现。

Abstract: In the context of the current use of smartphones, this study employed questionnaires and experiments to examine the impact of memory load on the creative thinking of different types of social media users. The findings revealed that: 1) proactive users demonstrated higher creative thinking scores compared to passive users; 2) an increase in memory load negatively affected the creative thinking scores of both proactive and passive users; 3) the interaction between social media usage type and memory load was not significant, indicating that the moderating effect of social media usage type on the relationship between memory load and creative thinking was not observed.