乡村振兴背景下乡村咖啡可持续发展对策研究

Research on Sustainable Development Strategies for Rural Coffee Shops in the Context of Rural Revitalization

摘要: 随着乡村振兴的深入实施，乡村旅游异军突起，作为新业态的乡村咖啡以其经济、文化和社会方面的多种价值备受关注。然而，乡村咖啡的发展也面临许多困境。本研究以绍兴市乡村咖啡为例，从多方面分析其面临的问题，并提出具有建设性的发展对策建议，为乡村咖啡可持续发展提供新的可行思路和理论参考。

Abstract: With the deepening implementation of rural revitalization, rural tourism has emerged as a powerful new force. As a novel format within this trend, rural coffee shops have garnered significant attention due to their multifaceted economic, cultural, and social value. However, there are numerous challenges for the development of rural coffee shops. Taking rural coffee shops in Shaoxing as a case study, this research analyzes the problems they encounter from multiple perspectives and proposes constructive development strategies. It aims to provide new feasible approaches and theoretical references for the sustainable development of rural coffee shops.