AIGC赋能与挑战：广州自媒体知识服务的优化路径探索

AIGC Empowerment and Challenges: Optimization Paths for Guangzhou Self-Media Knowledge Services

摘要: AIGC技术的蓬勃兴起与广泛应用，正在全面驱动广州自媒体知识服务实现深度变革与创新发展。本研究基于AIGC与自媒体知识服务等核心概念，分析二者耦合带来的技术赋能、价值共创与观念变革等方面的社会价值，从内容多元化、产业支持精准化、运作模式多元化、知识付费常态化等方面探讨本地的实践模式，然后研判内容同质化、本土性与全网化“二元化”、法律风险等发展痛点，最后从创新、定位、监管三大层面给出优化路径，以推动本土自媒体行业可持续化发展。

Abstract: The vigorous emergence and widespread application of AIGC technology are comprehensively driving profound transformation and innovative development in Guangzhou’s self-media knowledge services. Based on core concepts including AIGC and We-media knowledge services, it analyzes the social values generated by their coupling, such as technological empowerment, value co-creation, and conceptual transformation. It explores local practical models from the perspectives of content diversification, precision of industrial support, diversification of operation modes, and normalization of knowledge payment. Furthermore, it identifies key development challenges, including content homogenization, the “dualism” between localization and global online presence, and legal risks. Finally, it proposes optimization paths from three dimensions—innovation, positioning, and regulation—to promote the sustainable development of the local We-media industry.