数字赋能虚拟博物馆构建与黄河文化跨文化传播研究

Research on the Construction of Digital Empowerment Virtual Museum and the Cross-Cultural Communication of Yellow River Culture

摘要: 黄河流域生态保护和高质量发展构成当前文化政策的重要语境。在此背景下，推动黄河文化的创造性转化与创新性发展，成为文化研究与传播研究共同关注的议题。当前，黄河文化在跨文化传播中仍面临非遗数字化融合程度低、跨文化语境理解偏差、青年群体参与不足等多重困境。本文基于“技术赋能 + 文化创新”的核心理念，借助增强现实(AR)、虚拟现实(VR)等前沿技术，构建黄河文化AR/VR虚拟博物馆，探索“沉浸式体验 + 多模态交互”的跨文化传播新模式。研究提出“技术赋能–文化转译-IP构建”三位一体的传播路径：让文化被看见、被理解、被传播。通过数字化手段打破时空壁垒、弥合认知鸿沟、激活青年参与，推动黄河文化从“符号化传播”走向“价值性共鸣”，为黄河文化的传播提供新的视角。

Abstract: The ecological protection and high-quality development of the Yellow River Basin constitutes an important context for current cultural policy. In this setting, promoting the creative transformation and innovative development of Yellow River culture has become a shared concern for both cultural studies and communication studies. At present, the cross-cultural communication of Yellow River culture continues to face multiple challenges, including the insufficient digital integration of intangible cultural heritage, misunderstandings arising from cross-cultural contexts, and inadequate participation among younger generations. Grounded in the core concept of “technology empowering cultural innovation”, this study employs cutting-edge technologies such as augmented reality (AR) and virtual reality (VR) to construct a Yellow River Culture AR/VR Virtual Museum, exploring a new model of cross-cultural communication based on “immersive experience and multimodal interaction”. The research proposes a tripartite communication path—“technology empowerment, cultural translation, and IP construction”—that enables culture to be seen, understood, and communicated. By leveraging digital means to transcend spatial and temporal barriers, bridge cognitive gaps, and engage young people, this approach seeks to advance Yellow River culture from “symbolic communication” toward “value resonance”, offering a new perspective for its dissemination.